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He would tweet back at fans often, and in early March 2020, dropped the song вЂњThat WayвЂќ and let fans choose between three different album covers for Eternal Atake. This time however, transparency helped reassure Uzi fans the wait was up. At this point in time, it felt like clockwork, where at least once a year Uzi would tease the new album. In February 2020, he tweeted вЂњ16 songsвЂ¦.,вЂќ once again alluding to the release of a project. But, fans wouldnвЂ™t hear from Uzi again until he dropped the song вЂњFutsal Shuffle 2020вЂќ in December 2019, accompanied by a TikTok dance, again momentarily feeding starving fans. In May 2019, he told the crowd at Rolling Loud Miami that his album was finished, the second time he had done so. Three days later on the 31st, Lil Uzi dropped two new songs, вЂњSanguine ParadiseвЂќ and вЂњThatвЂ™s a Rack,вЂќ presumably singles for his new album, since his label dispute had finally ended. At the end of March 2019, Lil Uzi Vert was finally able to leave his contract with Generation Now and signed with Roc Nation on March 28, dropping the song вЂњFree UziвЂќ the same day on Tidal and Soundcloud.

Throughout this time, several dozens of other songs by Lil Uzi Vert had been leaking on Soundcloud. During 2019, a few of his guest verses on other rapperвЂ™s songs that were supposed to be released did not end up releasing because of this dispute, including the song вЂњHabitsвЂќ by Nav slated for release in March and вЂњPink ToesвЂќ with Offset and Gunna slated for release in August, where his leaked verse was replaced by a verse from DaBaby. In January 2019, Lil Uzi Vert claimed he was retiring from music and had deleted his entire album, due to issues with his label. In September, Uzi dropped his first song since Luv is Rage 2, вЂњNew Patek.вЂќ Later that year in December, Lil Uzi announced during a show of his that the album was finished. Later that year in July 2018, Lil Uzi Vert tweeted the words вЂњEternal Atake,вЂќ and also a photo of the album artwork, which mimicked the logo for infamous 1990s cult HeavenвЂ™s Gate. In January 2018, he began to feud with his label Generation Now and co-founder DJ Drama. 1 on the Billboard 200 chart and included hits like вЂњNeon Guts,вЂќ вЂњThe Way Life Goes,вЂќ and the single вЂњXO TOUR Llif3.вЂќ After dropping the deluxe version of the album in November, Lil Uzi didnвЂ™t wait long until re-entering the spotlight and eventually teasing his next album Eternal Atake.

The album sold 135,000 units and garnered 150 million streams in the first week of its release. Lil Uzi Vert dropped his official debut album Luv is Rage 2 in August 2017.

#PLAYBOI CARTI SKELETONS LIL UZI VERT ALBUM FULL#

But, while this is an effective way to garner attention, the full execution of the rollout must be to fans' liking, or they can be quick to turn the other cheek to these artists. While most artists in rap today are guilty of this, there are a handful who specialize in this publicity method and have built their brand off of keeping fans waiting, such as Lil Uzi Vert and Playboi Carti.

Whether they do this intentionally through Instagram or Twitter, or unintentionally through Soundcloud leaks, it is clear that this is the easiest way to get fans excited for new music. In this day and age of hip-hop, it seems as though rappers are previewing or teasing music more than they are actually releasing it.

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